Speicher, M., & Egliston, B. (2018, November 16). What is augmented reality anyway? The Conversation. https://theconversation.com/what-is-augmented-reality-anyway-99827
Augmented reality systems place virtual reality objects in real world settings. While there are a lot of exciting ways augmented reality could be used, there are three major challenges that need to be overcome for the technology to become commonplace. First, augmented reality headsets are heavy, system-specific, and battery-draining. Second, there aren’t a lot of examples of useful augmented reality applications in the world right now. Third, most people don’t understand what augmented reality is, so they aren’t motivated to make augmented reality purchases.
Virtual and augmented reality will almost certainly be part of the future of social media. As a social media professional, it’s important to start understanding these technologies and how they could support effective communication strategies.
Learning Outcome 2: Demonstrate the ability to assess complex organizational environments and achieve communication goals.
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