How to Communicate Effectively During Operational and Reputation Crises
Four Elements of a Successful Brand Refresh
Social Media and Negative Word of Mouth: Strategies for Handling Unexpected Comments
Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use
A Multidimensional Network Approach to Strategic Communication
Activism: How It Limits the Effectiveness of Organizations and How Excellent PR Departments Respond
Toward a Dialogic Theory of Public Relations
Narrative Persuasion in Social Media: An Empirical Study of Luxury Brand Advertising
Understanding “New Power”
An Expert With Whom I Can Identify: The Role of Narratives in Influencer Marketing
How Companies Are Coping With The Rise Of Employee-Review Site Glassdoor
A Rhizomatous Metaphor for Dialogic Theory
Twitter for Two: Investigating the Effects of Dialogue With Customers in Social Media
Putting Engagement in Its PRoper Place
