Hi! I'm Kristin, an experienced social media director, marketer, and communicator.

 

I've spearheaded successful social media strategies for financial, publishing, education, manufacturing, and nonprofit brands, including for global companies like Nestlé Purina and College Board. Now, I use this expertise as the founder of Scenda, my own social media consulting business.

​With more than 50,000 posts worth of experience, I know how to develop sustainable social strategies that don’t depend on expensive campaigns or viral trends for success. My approach to social media, which is rooted in content marketing and strategic communications expertise, has proven to consistently increase brand awareness, improve customer satisfaction, and cultivate community.

The ever-changing social media landscape is my perfect playground, as I'm always seeking out new challenges. The most recent? Earning a Master of Science in Communication degree as part of Northwestern University’s Hybrid Leadership Program. During my program, I studied social media research techniques under Nathan Walter, Founder and Co-Director of Northwestern's Center of Media Psychology and Social Influence. I also have an Advertising and Public Relations degree from the University of Nebraska-Lincoln.

​Above all, I prioritize being a source of positivity for clients, colleagues, and followers. I lead brand communications with creativity, compassion, a sense of humor, and an open mind.

​When I'm not down the TikTok algorithm black hole, I enjoy playing soccer, hiking, reading, running, going to music festivals, and traveling to see my friends and family.